Bonnier Tidskrifter launching Queen, a lifestyle magazine.

MAY 2008

Bonnier Tidskrifter’s publishing house Bonnier Nova is launching a new royal lifestyle magazine called Queen. Victoria, the future queen of Sweden, graces the cover of the first edition.

The magazine will cover both well-recognized and less well-known royalty – revealing who they are, how they live and what they do. Readers will be able to learn about modern princes and princesses, as well as historical queens and kings and their lifestyles.

“Many of the royals I come into contact with throughout Europe are very curious about Queen – which is also the case with the Swedish royal family. Queen is an entirely new concept, and a welcomed one among royals since they are not interested in involving themselves in yellow journalism,” says Roger Lundgren, editor.

“We have found a niche in the advertising market, and media agencies have been very enthusiastic,” says Roger Lundgren.

Queen will be published four times a year and have a circulation of 50,000 copies.