Bonnier licensee partner John Southham inducted into the Australian Magazine Awards' Hall of fame
November 2009
The pioneering publisher and chairman of WW Media John Southam’s induction was made during the inaugural AMA prize giving ceremony at Centennial Parklands Restaurant in front of a stellar line-up of Australian publishers.
Southam was recognised for his ground-breaking lifetime achievements that included pioneering the distribution of magazines in supermarkets and engineering several of Australia's most successful magazine start-ups.Among these were inaugural AMA Magazine of the Year Better Homes & Gardens, along with Australian Family Circle and Super Food Ideas.
With a publishing career spanning almost 50 years, AMA organisers said it was “hard to imagine anyone who has done more for the magazine industry in Australia”.
Southam, who is still involved in Australian publishing with companies WW Media and Australia Media Properties, sees increasing potential for special interest magazines.
“You need to provide a genuine service to the audience you seek who have a declared interest in, even a passion for, the focus of the magazine", he said. "Special interest titles create an ideal environment for advertisers of products targeting the reader who is avidly looking for advice and inspiration. The value to advertisers goes way beyond the simple cost-efficiency analysis, which gives little credit to the residual benefits of repeat exposures to the audience special interest titles deliver.”
Southam, who is still involved in Australian publishing with companies WW Media and Australia Media Properties, sees increasing potential for special interest magazines.
“You need to provide a genuine service to the audience you seek who have a declared interest in, even a passion for, the focus of the magazine", he said. "Special interest titles create an ideal environment for advertisers of products targeting the reader who is avidly looking for advice and inspiration. The value to advertisers goes way beyond the simple cost-efficiency analysis, which gives little credit to the residual benefits of repeat exposures to the audience special interest titles deliver.”
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