Bonnier Corp's Yachting Launches in Korea.

MAY 2009

 

New York, N.Y. – Bonnier Corp.'s Yachting magazine is now available in Korea. With its first issue currently on newsstands, Yachting Korea marks the first licensed edition of the title and the latest foreign launch of a Bonnier Corp. publication.

"We're pleased to have chosen the affluent Korean marketplace as the launching pad of our worldwide licensing expansion of the magazine ," states Yachting Publisher Ed Baker.

Since the formation of Bonnier Corp. in March 2007, the company has been expanding its titles to other countries and launching U.S. versions of popular foreign titles.

"We see Yachting as a magazine that has a big international potential," said Anders Malmsten, International Publisher for Bonnier Corp. "In the U.S., it has been the gold standard for more than 101 years, and as luxury boating is spreading around the world, we would like to see Yachting follow."

Published monthly by Bonnier Corp., Yachting magazine is the pre-eminent title touching every aspect of the luxury lifestyle both on and off the water. Founded in 1907, Yachting is one of the marine industry's oldest and most respected titles, capturing the passion of the most affluent marine enthusiasts. More than 1.3 million readers enjoy expertly written, visually exciting coverage of the yachting life, from the finest yachts and equipment to luxury charters and world-class destinations.

Bonnier Corp. (www.bonniercorp.com) is one of the largest consumer-publishing groups in the United States and is the leading media company serving passionate, highly engaged audiences, with more than 40 special-interest magazines plus related multimedia projects and events.