Tara

• Countries: Sweden, Norway
• Frequency: 16 issues per year
• Circulation: 92,100 (Sweden)
• Readership: 214,000 (Sweden)
• Launch year: 2000
• Ad Price Full page, 4-color SEK 52,500
• Cover price: SEK 45
• Website: www.tara.se
• The magazine’s success:
  The first successful lifestyle magazine expressly intended for women over 40. In Tara, a lot of space is given to subjects such as fashion, beauty, health and personal development. Because if there is one thing Tara knows, it is that the older she gets, the more room she will have to swing between the roles in life she enjoys the most.
  
  Tara likes giving herself glamorous vanities, as well as deepening her knowledge about life and people. She is smarter than when she was younger, but also more playful.