Gör Det Själv (DIY)
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Countries: Denmark, Sweden, Norway, Finland, Latvia
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Frequency: 18 issues per year
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Circulation: 156,000* (*total for Denmark, Sweden, Norway and Finland)
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Launch year: 1975
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Ad Price Full page, 4-color DKK 94,450* (*average for Denmark, Sweden, Norway and Finland)
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Cover price: DKK 58.50
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Number of pages (in general): 72 - Editorial 63, Ad pages 5
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Website: www.goerdetselv.dk
The magazine´s success:
GörDetSjälv is a unique DIY magazine concept that has been around for more than 30 years within the Bonnier Group.
The primary readers of the magazine are men - especially house owners - who find in the magazine everything they need regarding
- Renovating their home
- Maintaining their house
- Building new parts to their house
The form is characterized by step-by-step articles and service-journalism as an essential part. Practically all projects described in the magazine are built and tested by the editorial staff in advance.
Keywords:
- Easy to adapt to local conditions
- Access to more than 95% of the material - in total more than 1.000 pages per year
- The editorial style is informal and direct
- Steady supply of articles and highres images - everything on time
- The material may upon request be delivered in Danish, Swedish, Norwegian or Finnish language
