Costume

• Countries: Denmark, Norway
• Frequency: 12 issues per year 
• Circulation: 100,273
• Readership: 228,000
• Launch year: Denmark 2002, Norway 2006
• Ad Price Full page, 4-color DKK 44,800
• Cover price: DKK 45.95 (Denmark)
• Number of pages (in general): 156 - Editorial 100, Ad pages 56
• Website: www.costume.dk, www.costume.no

The magazine’s success:
Costume is an exclusive fashion/lifestyle magazine. It cannot be categorized as a fashion OR a lifestyle magazine, it is a combination of both fashion as an interest and lifestyle. Shopping is a natural element in Costume and therefore Costume is very interesting for high-end fashion advertisers but at the same time Costume gives the reader a great take-out and value for money.  Every month the reader will be updated on the latest from the international catwalks and beauty scenes and at the same time Costume provides the reader with stories, fashion-shoots, guides etc. on how to make the new look perfect for the their purpose.

The concept secures the publisher of Costume do not have to rely on advertising-sales alone because they will also get good revenues from single-copy-sales.